New 'summit' of Barça with Puma in the midst of the crisis with Nike

The FC Barcelona follows deshojando the margarita to define which will be his decision regarding the T-shirt for the season that comes. The agreement with Nike wins in 2026, postponable until 2028, but exists the possibility that it break of unilateral way in spite of the consequences that this would suppose, place risk to pay a compensation. In the dispatches are debating all the alternatives and foresees that during the next weeks will take the definite decision.

From it does some days, comes informing that the Barça would be looking for the ideal formula to find a goodbye friendly to Nike, east or the next year. On the table is the possibility that the club manufacture his own T-shirts (through Barça Licensing & Merchandising (BLM) and beside Hummel, as well as the possibility to join ways with Cougar. Different informations suggest that the German company has offered an agreement of 200 million euros by season to the club, very upper to the current agreement with the North American mark.

The true is that this Thursday has taken place a meeting that can be key for the definition of the stage by which will bet the Barcelona directors in the weeks to come. 'Jijantes' Has revealed that some emissaries of Cougar, directed by his CEO, Arne Freundt, have travelled to Barcelona to gather with the representatives culés. They have been in the Ciutat Esportiva Joan Gamper beside Joan Laporta, Rafa Yuste and Manana Giorgadze.

All the options on the table of the Barça

In the meeting, have reviewed all the possible stages so that both mark join his ways, probably from the season 2025/2026. For the next year, from the club have two alternatives: continue with Nike -announcing this year the split of the agreement- or bet definitively by the own mark in company of Hummel, that saw to teams like the Real Betis or UD The Palms.

The Catalans want to bet by the society (BLM) created in 2018 for with the aim to explode the business of the massive commercialisation of products ('retail') and expand the mark Barça. In 2022, the General Assembly of Partners approved the sale of 49,9% of BLM, like part of the famous economic crowbars but, in spite of having green light of the partners, has not executed the operation. Now, the intention of the culés could insist in this option and aliarse with with a multinational that commission of the manufacture and distribution of the pieces, that would be Hummel.