The brutal impact of the goodbye of Leo Messi in the economy of the Barça

In which corner of the world there is not a boy with a T-shirt with the '10' of Leo Messi in his backs? Probably in few or in any. This resume, partly, the big importance that has had the Argentinian in the last 10-15 years for the FC Barcelona, in which it turned into the big historical reference of the Barcelona entity and a source of safe income for the club, further of the agreements 'millionaire' that signed in the last years.

Messi has won the title of legend and is not little thing. It exceeded all the juvenile categories in the Barça and consecrated in the first team, while it carried to his to the highest. There are titles, victories and parties that carry his name and this does not happen unobserved for anybody. 'The Flea' converted, of some way, to the Catalan club in a global mark and the main appeal for the fans, sponsors... Of there that his exit no only affect to the culés in the sportive subject, but it also could suppose a fall of the income of the club.

To have an idea of the magnitude of what represents -economically- for the Barça it is necessary to begin to analyse from what sucedió to finals of the month of January of this year, when the newspaper 'The World' desveló the figures of the last agreement that signed Leo Messi with Bartomeu, in 2017, with a value of 555 million euros delivered in four years in addition to other premiums. A Pharaonic agreement, as it defined it the half, but this gave split to that began to study the figures that generated 'The Flea' for the club of his life, that yes are Pharaonic.

In the point more 'simple' is the sale of T-shirts. Already in the past summer, when it was the uncertainty by the burofax, the Barça reduced considerably the sales of the T-shirts and went a point that called the attention of Nike, main sponsor of the Barcelona. To this adds him that the pandemia was in his worst moment, but equally was alarming. Now, with his definite exit of the Camp Nou the available percentages of the equipación culé could fall drastically, considering that eight of each ten T-shirts that sell are of Messi... And they open new (and more complicated) stages.

Going back to the premise that Messi has been the main appeal of the Barça in the last years... When they go back definitively the fans to the Camp Nou, The tourists, that maybe are not 100% followers, will pay an entrance to see to the culés?, The club will have to reduce the price of the tíckets? They are possibilities that from the Barcelona dispatches are studying because, without place to doubts, many of the foreigners arrived to the enclosure blaugrana to marvel with Leo Messi.

In another key appearance, are turn them of pre-season that the Barça has done in the last years. According to desveló Marc Cira, founder and general director of the Diagonal company Investments, "in turn them of the last five years 50% of the income depended on that Messi played the parties". That is to say, these friendly preparatory go to leave to have the same value now that 'The Flea' will not dress the zamarra Barcelona.

Which percentage of income supposes Messi?

"There is diverse methodologies and is missing us information of the club, but is evident that the competitive level has to see with his man franchise. Leo is the epicentre of the business of the club. How it creates this business? Putting goals", had recognised Cira. Regarding the agreements of sponsor, have a price with the name of Leo Messi and another without him, existing a species of 'clause Messi' that it could can reach 50% of the total.

This supposes that, as there was desvelado Cira, Messi means 30% of the total income of the Barça. "Messi is the fundamental part of the atypical income of the Barça. I am analysing how much money generates for the club and the figure is between 250 and 300 million annual euros. If his gross wage is of 140, like minimum the Barça has 100 million profit". Of there that his exit was an extreme hit to economic level...