THE BRAND WILL IMPOSE PENALTIES
Another reason to get into the Champions League: Nike's "bonus-malus" with Barça
Published:2/01/2022 - 18:36h
Updated:2/01/2022 - 18:36h
The contract signed with Nike in 2016 establishes important economic reductions if FC Barcelona is left out of the next edition of the Champions League
More problems can avecinarse for the FC Barcelona. If the team does not attain to classify to the next Champions League Nike, his main sponsor, will impose economic penalties by a percentage -still no revealed- on the 105 million fixed euros that the American mark deposits annually in the arks culés.
The clauses of the agreement signed with Nike in 2016 establish a series of variables, between them the called "bonus-malus" that will apply in front of the possible absence blaugrana in the phase of groups of the League of Champions. This is an usual clause in the European market. In England, for example, the Manchester United can lose until 30% of what Adidas pays them annually for remaining out of the Champions.
In 2021, some sources put in doubt the existence of a valid agreement between the Barcelona and Nike, but the club left clear that the in principle signed agreement until 2018 was renewed in 2016 by 10 years more, until 2028. Manel Brook, vice-president of Marketing in that then, and the Assembly of Compromisarios, signed an agreement divide in two stretches: the first until 2023 and the second until 2028, by a total of 105 million annual euros that can rise to 155, in accordance with the sportive attainments reached by the team.
In the middle of the pandemia, the club and the American mark have manifested his wish to renegotiate the valid clauses and, to his time, have denoted tensions. To the complaints by the delays in the commercialisation of the clothing 2020-2021 joined the repurchase of the rights of ecommerce (commercialisation through web) by part of the directive.
Nike and the Barça, had to renegotiate
Likewise, the directive headed by Josep Bartomeu there was inciado a querella legal against the American multinational, demanding 50 million euros that the esponsor penalised to the club by incumplimientos related with the sportive performance of the first team. For the moment desconoce the resolution of this conflict.
It is as well as other marks have showed his interest for dressing to the FC Barcelona (Cougar, one of them), while the relation between the Barcelona and the iconic mark of the pipe seemed to wear out. Nike saw to the culés from 1998 and both parts will have to seat this year to review figures when concluding the season.
For the moment, the group directed by Xavi Hernández is seventh of the table with 28 points, to four units of the "zone Champions" that occupies the Athletic, chamber with 32 points and a party more. From here the importance to begin adding in the first party of the year in front of the Mallorca. Nike already has warned. Not going in to Champions siginificará a new hit to the finances of the club.