¿Aviso a Nike? El Barça, el club con mayores ingresos por venta de camisetas en 2023

The decision by the future T-shirt of the FC Barcelona follows aiming to a renewal with Nike as better alternative, although the option to sign with another provider or, even, create an own mark follow on the table. In this sense, the club considers to have sufficient arguments to demand a better agreement to the American multinational, with which the Barça has agreement from 1998 and until 2026.

And it is that, for Nike, the group blaugrana keeps on being his more valuable customer in terms of marketing and sales. The past year, the Barça led the listing of greater income by sale of T-shirts with a total of 179 million euros, 24 'kilos' more than the invoiceed by the Real Madrid with his clothing Adidas (€155m). The podium completes it the Bayern Munich (€147m), also with the iconic mark of the three lines.

The chamber in the list and the second regarding sale of T-shirts Nike is the Liverpool, with 132 'kilos' invoiceed in 2023, 47 millions less than the Barça. The third team with more sales for the American mark is Paris Saint-Germain (€97m), a team that has diminished notably his income by this concept from the exit of Leo Messi. The Manchester United (Adidas, €130m) complete the 'top five' of clubs that more money perceive by the sale of T-shirts.

The figures that the Barça handles by his new agreement of sponsorship

For the Barça, the priority goes through to sign an agreement by the order of the 250 'kilos' net by season, a figure that so much Cougar like Nike would be in conditions to accept without problems. At present, the mark of the pipe pays to the Barça 24 fixed millions by royalties more 42 millions by sponsorship, according to the valid agreement until 2026, but the club complains of not being able to sell out of Spain his technical products through the 'e-commerce' (via internet).

Of not having agreement with Nike neither Cougar, another alternative would be the Danish mark Hummel, although this company hardly would reach the figures mentioned. The third option aims to create an own mark through BLM, that already manufactures and distributes all the clothes of the club that is not sportive, as well as other objects with mark Barça. In this case, equally would be necessary to sign with a multinational that commissioned of the manufacture and global distribution of the products.