LOOKING FOR OPPORTUNITIES?
The company that follows the problem between Nike and the Barcelona
Published:9/06/2021 - 02:17h
Updated:9/06/2021 - 12:13h
Between Nike and the directive of the Barcelona have existed some problems which, of not finding solution, could be the end of the agreement. Something that is followed closely by Cougar
The mark of sportive clothes Cougar has interested by the current situation of the agreement that has the Barcelona with Nike, which will have finished in 2028 and that so much the club like the North American multinational wish to renegotiate. The problem, is that they are positions contrapuestas those that exist in this regard.
As far as already it informed the newspaper 'Plough' and could confirm Sportive World, Cougar finds in a process of expansion and wants to tantear the options to arrive to an agreement with the Barça in a future. The combined Barcelona, by his part, has a society with Nike from 1998 and the agreement with the current conditions fixed in 2016. Besides, the Assembly commissioned to approve the renewal of the agreement.
When Manel Brook was the vice-president of Marketing of the Barcelona, the combined Barcelona and Nike had then a valid agreement until 2018 that prolonged ten years more, that is to say, until 2028, in two stretches: A first-half until 2023 and with the possibility to finish it or continue with this same agreement by five years more.
At present, each season the club barcelonista receives 105 million part of Nike, that can become 150 in virtue of a determinate number of variables. The Barça, repurchased in 2020 the rights of 'ecommerce' (commercialisation through web), that happened to join to the network of shops that are property of the combined Catalan.
The current situation
Coinciding with the pandemia of the coronavirus, in the last times there have been some tensions with Nike by some problems between which stand out the delay in the commercialisation of the T-shirt of the exercise 2020-21. In spite of this, both parts (Nike and Barcelona) agree in that with the pandemia the figures of the agreement that had have to be reviewed.
Both parts wish to seat to review this valid agreement until 2023 and in this context has arisen Cougar, that in the last years conflict for doing him more competition to Nike and Adidas. By what if Nike and the Barcelona finish his society, Cougar is the most interested in taking his place between the sponsors of the club.