The Barcelona has to solve all the subjects concernientes to close with his sponsors. Rakuten And Beko finish his agreements next summer and the relation with Nike is not in his best moment.
The club has to close a new agreement after in 2018 caducara the agreement that signed in 2016. Of agreement to the informed by 2Playbook this Friday, the president of the Barcelona, Joan Laporta, has tried to brake any litigio or sues that the North American company try to enter
Before the elections of the new president in March, the club had carried forward a carousel of demands against Nike by the commercialisation of sportive articles. In total these bills had a value accumulated of almost 50 million euros. It was the managing commission of Carles Tusquets the one who presented them and Laporta decided to suspend these demands to arrive to a friendly agreement with the North American company.
Demands and descontrol
Both parts have to understand. The board of Josep Maria Bartomeu announced in 2016 the renewal of the agreement with the company until 2028. The agreement was of 155 million annual euros, 55 of which are income of sponsorship, 30 by investment in marketing and the rest gross income that corresponded to the recovery of the business of the retail.
Culemanía Mentioned in his moment that the representatives of Nike and Barça never reflected in a definite agreement all the conditions and the actions of both parts if they were part of a precontrato or of what is known like an agreement short-term. Andl agreement on a long-term basis had to have agreed in 2018, but could not arrive to a definite agreement.
Product of the absence of a definite agreement and totally defined in all the stages, took place no one, but three judicial demands: One was by non-payments in the royalties by the sale of replies of T-shirts, another by the penalty that Nike imposed to the Barça by incumplimientos and a third litigio by presumptive abuses of position of command.
The team of Barcelona detected that the American mark was not paying the settlement that corresponded him by concept of the replies. These sell in several businesses, do not carry the logo of the mark and also present an inferior quality to which sell in the official shops.
This business carries it a Catalan company call Roger's and paid an annual figure by of the right to explode the retail Barcelona. Big part of the 50 million euros that demanded him the Barça to Nike are due to this subject.
Friendly pact
The managerial board of Joan Laporta wants a friendly agreement. They remain more than six years of relation with Nike and is of the main sources of income of the Catalan square, more still after the exits of Rakuten and Beko.
In the last budgets of the Barcelona group has predicted an increase of 24 million euros in the commercial area with regard to the past season. Of 268 million euros to the 292. However, there is not doubt that still there is a lot of work that do