Key meeting! Nike doesn't give up and continues to compete to sponsor Barça

Published:28/02/2024 - 10:38h

Updated:28/02/2024 - 21:06h

FC Barcelona is moving forward with its idea of returning to being a 'top' brand at a football and commercial level, something that also goes hand in hand with being able to improve its contract with Nike, or another sports brand

It is not a secret that the FC Barcelona has been evaluating the market regarding possible new sponsors for his distinct equipaciones, and even that have existed direct contacts with the German mark Cougar, but this week the situation seems to have given an important change. And it is that afterwards that Joan Laporta left clear that the relation with Nike does not cross his best moment, both parts decided to gather the night of this Tuesday.

Representatives of the Barça and of Nike have found in a known restaurant of Barcelona. Like this it has it desvelado 'Jijantes', that attained to capture to the Barcelona president and to the vice-president Rafa Yuste to his arrival to the venue in which they coincided with a delegation of the American signature, with the negotiation of the sponsorship of the T-shirt on the table, remembering that it still exists agreement until the summer of 2028.

💣 It INFORMS @JijantesFC

SUMMIT BARÇA-NIKE IN BARCELONA

A delegation of the American mark has landed in Barcelona this morning and has dined tonight with Joan Laporta, Rafael Yuste and Manana Miorkadze.

Although Cougar goes with everything to appear in the T-shirt of the… pic.twitter.com/emnnxphsgf
— Jijantes FC (@JijantesFC) February 27, 2024

The Barça looks for a victory for his arks

This 'summit' arrives in a moment in which in the Barcelona club began to value alternatives to change of manufacturer of T-shirts. However, it seems that the Americans have improved his offer to be able to keep the bond that share from 1998 when seeing the clear interest of Cougar, mark that right now seems to understand that it has been more an actor of distribution in a full negotiation of tension between Barça and Nike.

I praise true is that this meeting in Barcelona between the Barça and Nike would have to serve to advance in the negotiations so that the Barcelona club can have a better agreement with the mark of his T-shirt. Right now the Catalan entity ingresa some 150 million euros by season, but between fixed figures and variables, something that wanted to change what before and besides that this number surpass widely the 200 'kilos' annual.

Laporta Seems that it has finish 'convincing' to Nike

It fits to remember equally that the president Laporta ensured at the beginning of February during an interview that "is true that have some interests and a situation that is not the desirable with Nike" and added that "the market pays us the double of what pays us Nike", launching a pulse to the North American mark so that they went up his proposal, something that finally seems to have worked.