Joan Laporta always has known to paginate the presidency of the FC Barcelona with his personal interests. Already it did it in his previous presidential stage and goes back to do it at present. Since it won the elections has changed a lot of high charges and taken controversial decisions. After apuntalar the losses of the entity, has put the focus in the economic improvement to the time that requests to shoot the debt to the 3.000 million euros.
By the moment have not attained to generate new income except the ones of a recently fichado sponsor, Bequeath, and those that have supposed the poor return of the public to the Camp Nou. Like this then , the scarce actions that have headed to to improve the turnover have to Israel and Saudi Arabia like main destinations recaudatorios.
First steps in Israel
It was after the friendly party between the Barça Legends and the veterans of the Real Madrid in July, that the Catalan entity adentró in territory israelita. The culés lost, but seeded a seed to go on doing business in the country. During these same dates, the entity took advantage of to explore another road of growth and premièred in Tel Aviv the new itinerant exhibitions that want to do by different countries under the stamp Barça, The Exhibition.
NFT: The true business
Months afterwards, arrived a new agreement with companies of Israel. The fourth action, after the friendly and the virtual museum. In this case, Moshe Hogeg went back to be put of by half through a digital business managed from Ownix and based in the NFT (Non Fungible Tokens). This consists in the collection of moments memorables of the history of the Barça of virtual form, and that can buy by means of a criptomoneda called Onx.
Sirin Labs: The link
Laporta Decided aventurar to the world Blockchain in 2016 through JBM Investment, a company that also was property of an Israeli called Moshe, Morris Moshe Benisty. The company closed his doors in 2017 and, a year later, Laporta joined to the quoted Sirin Labs like adviser to help to the launching of the first telephone with Blockchain of the world. The one who afterwards promoted Messi.
Like this then , Joan Laporta follows harvesting new alliances in pro to the economic recovery of the Barcelona club. For the moment it has not surrendered important fruits, but promises big joys in the future near, which is key for the entity that at present is immersed in a process of important restructuring.