Leo Messi, the leader in the United States's market

In the 21st century, Lionel Messi has turned into the main image of the FC Barcelona. There is not the one who think in the Barça and do not remember to the Argentinian. His numbers, inside and out of the field, land have carried to turn into the best player of the planet and has been key so that his team keep between the most important clubs of the world.

Leo Messi revolutionised to the Barcelona and to all the football. His style of game, rapidity and capacity to adapt to distinct positions created a before and afterwards in the sport. No by at all it is considered, to his 33 years, the best footballer and one of the most stood out sportsmen of the history. After 18 seasons in the first team of the Barça, the Argentinian continues having a paper protagónico in the City Condal.

Recently, 'the Flea' reached the 800 parties with the Barcelona, so much in official parties as in friendly, and is a mark that shows cuán important is the Argentinian for the club in which it has developed all his professional career. The impact of Messi does not remain in the goals, assistances or creation of game. The influence of the Argentinian goes much more there. It has turned into the greater source of entry of the Barcelona by 'merchandising' and sponsorships.

It calculates that to the year, Messi generates him to the Barça around 300 million euros by sales of T-shirts, sponsorships and his sportive performance. In the summer, for example, the Barcelona saw like the sale of T-shirts diminished in the period in which the rosarino sent the burofax to the Managerial Board of the club and was the possibility that it abandoned the Camp Nou, a proof of the high impact that has.

On sale leader of T-shirts

The figure of Leo Messi in the football has been something that few have been able to equalise. Cristiano Ronaldo tries to follow him the step, but is very complicated to remove him the 'throne' to the Argentinian. No longer it is only the one who more sells T-shirts in the Barça, but also in the United States in an extensive list of players, that includes to Christian Pulisic, of Chelsea, 'CR7', Kylian Mbappé, of the Paris Saint-Germain, or Marcus Rashford, of the Manchester United.

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According to the study of the web 'soccer.com', portal that sells products of football in United States, the forward of the Barcelona is the favourite of the Americans. In the period navideña, Messi has led the sales of elastic in 19 states in the North American country, the same that Christian Pulisic, but the ones of the '10' Argentinian have been more demanded.