FC Barcelona officially announced this Saturday the signing of the new contract with Nike. The parties sealed a new alliance with which they establish a new strategic partnership model that will leave record figures in the culés' coffers in two periods. The first, between 2024 and 2028, the year in which the current contract ended. The second, from 2028 to 2038.
"This new partnership consolidates Nike as the Club's Main Partner and Official Technical Partner in all professional and amateur teams, providing a unique model that strengthens the brand association and drives the growth of the global retail and licensing business," reads the statement. club official.
'RAC1' had leaked on Friday the closing of negotiations between the Barça team and the American multinational, after almost a year of intense negotiations. Starting in the 2028/29 season, Barça will earn around 120 million euros net per season, in addition to other bonuses that make this contract a milestone in sports marketing.
The millions that Barça will earn for its new contract with Nike, in detail
According to the contract signed in 2016, Barça had a net turnover of 60 million euros (plus bonuses) per season. However, with the signing of the new agreement, the club will bill 45 kilos more (€35M fixed plus €10M renewal bonus), reaching €105M net per year. These figures will remain until the end of 2027/28.
Starting in the summer of that year, Nike will pay 60 million euros more (50 million euros net plus another 10 million euros in bonus), with which the club's income will rise to 120 net kilos per season for a decade, until the summer. 2038. The parties can update these amounts upon completion of half of the contract (2033), since these links usually have a maximum duration of 10 years. The renewal premium will be €100M, an amount that the brand will pay at a rate of €10M per year.
Other advantages of Barça's new contract with Nike
In addition, Barça resolved one of the 'soap operas' of the previous contract, related to the rights of Barça Licensing and Merchandising (BLM). This is the Barça division in charge of manufacturing all official Culers clothing and items and Nike claimed a percentage of its exploitation rights.
However, the club made sure to retain 100% of the retail rights managed exclusively by BLM, a key aspect for the institution's finances. In the 2022/23 season, this division generated 101.9 million euros, being the fourth source of culés' income. In 2023, revenue increased by around €120M.
With the new contract, FC Barcelona and Nike seal one of the longest and most fruitful sports alliances in history. The American brand has dressed the first men's soccer team since the summer of 1998, with which both multinationals claim to have achieved four decades of partnership.