OFFICIAL! FC Barcelona makes history with the launch of its global video game platform

The FC Barcelona announced the past year the creation of Barça Games, the first world-wide platform of video games of a sportive club, and this Wednesday 24 July the Catalan entity has made the official launching of this new platform from the collaboration between the Club, together with But Ros Half and FiReSPORTS. In his presentation, the Barça left clear that treats of a bet by the creation of digital contents of entertainment, beside the purpose to approach to new audiences and arrive to the new generations.

The act of launching of Barça Games has celebrated in the Auditori 1899 and has had the participation of the president of the FC Barcelona, Joan Laporta, and of the director of Barça Vision and general director of APAC and Americas of the FC Barcelona, ​​Bryan Bachner, as well as other representatives of the club. The official communiqué culé also details that they have assisted to the presentation Marcelo Liberini, general director of FOC Games, Marcos Santana, founder of But Ros Half, and Rodrigo Figueroa Kings, founder and CEO of FiReSPORTS.

🎮 It is born @gamesfcb, the first world-wide platform of video games created by a sportive club.

— FC Barcelona (@FCBarcelona_is) July 24, 2024

The Barça has wanted to leave clear his intention to follow innovando

In his speech, Laporta has stood out that the creation of the platform Barça Games "answers to the clear bet of the Club by the digital world, essential for the future strategy of the Club", explained, remembering besides that "the past month of April presented the new platform of streaming of the Club, Barça One, and today, three months afterwards, do the launching of Barça Games", signalled.

By his part, Bryan Bachner, like director of Barça Vision, has stood out the growth that has had the industry of the entertainment in the last years and the expectations that there is put in all what surrounds to this world. "We are very proud to welcome the platform of Barça Games like a project more inside Barça Vision, from a conjoint collaboration that will boost a digital community more vibrant and committed around the club", affirmed.

The platform, that presents in format of app and already is available for devices with iOS and Android, tries to join the traditional sport with the gaming. The users and users will be able to play to his favourite video games, participate in tournaments, socializar with other fans of the Barça, trying conform "the quarry of gaming bigger of the world", signalled also the club.