OFFICIAL! Spotify is the new main sponsor of Barça

The FC Barcelona and Spotify have closed the agreement of sponsorship this Tuesday that will convert to the company of Swedish multimedia services in the main sponsor of the club from the summer of 2022. Spotify will replace to the Japanese company Rakuten in the T-shirt blaugrana of the masculine team and also will be the patrocinante main of the T-shirt of the feminine team and of the equipaciones of training. Besides, the company obtains the 'title rights' of the Camp Nou from the season 2024-25, once conclude the remodeling of the stadium, with which the temple culé will happen to call 'Spotify Camp Nou'.

Agreement with @Spotify to join the football and the music as never before you had seen it ?️

— FC Barcelona (@FCBarcelona_is) March 15, 2022

In this way, Joan Laporta closes one of the club's main pending agreements for the future. In principle, the alliance with Spotify will last until June 2026 and will be ratified at the next Extraordinary Assembly of Compromising Partners scheduled in telematic format for Sunday, April 3, the same day that the first team will return to action after the national team break. at home against Sevilla, in a key match for the aspirations of Xavi Hernández's men to continue climbing positions in LaLiga.

According to the club's official statement, "it contemplates a long-term agreement for the 'title rights' of the Stadium that will begin in July 2022 and will be extended with the ambitious remodeling of the Camp Nou site, as part of the Espai Barça. This The project will turn the facilities and surroundings of the culé temple into a new world-class entertainment experience open to the city of Barcelona", details the institution in the official announcement.

Laporta enthusiastic about the agreement

The president of the club expressed his pride in announcing "a pioneering alliance with a worldwide reference entity such as Spotify. This union will allow the club to continue to get closer to its fans and make them feel, even more, part of the Barça family through experiences unique that will allow us to combine entertainment and football, making it possible for us to reach a greater number of people around the world at the same time," Laporta said in the institution's official statement.

In turn, the Swedish company valued the deal because "it represents more opportunities for creators (musicians) to make a living from their art, and FC Barcelona's huge global fan base will help drive that growth. And for fans, both from music like Barça, we will create more interactive and exciting experiences to connect with the artists they love", Spotify said when making the alliance official. Starting this summer, music and sport will come together more than ever in Catalonia.