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Bernd Reichart, CEO of A22

IN AN INTERVIEW FOR 'EL LARGUERO'

Open league, dialogue with UEFA, meritocracy... The CEO of the Super League shows his face

Published:20/10/2022 - 09:35h

Updated:20/10/2022 - 09:37h

The new CEO of the company 'A22 Sports Management', Bernd Reichart, has offered a few words in an interview about his roadmap to make 'the dream' of the European Super League a reality

Calendar of FC Barcelona

Bernd Reichart has been appointed this new Thursday CEO of 'To22 Sports Management', the company that commissions to carry out the project of the Superliga endorsed by Real Madrid, FC Barcelona and Juventus. The executive attended to the called of the program 'The Crossbar' of the 'Chain BE' in an interview that desveló part of his planning of face to the future.

It began leaving clear that the Superliga nowadays is more alive that never. "It is a long way, but have the humility to do it step by step but without pause. Today it has been an important step when communicating our intentions and when inviting to the European football to a dialogue. Us ilusiona see the open doors to the dialogue. The Superliga is very alive, there is some that they want to declare that it is died but if they say it a lot, a lot is necessary to suspect. There are clubs in Europe that sure that share the vision of Juventus, Real Madrid and Barcelona and now has the opportunity to contribute what think", sentenced.

Besides, it took advantage of to express that the UEFA is had to have a conversation although it still does not exist a concrete date. "In some measure have moved more in twelve hours that in the 18 previous months. It has evidence that us they have answered to journalists that are opened to this. We tend the hand to all the family of the football, further of the UEFA. There is a wide consensus that the football needs reforms. The football can not follow as it is designed now. It is a bit speculation, since we do not want to put date to the dialogue. When it have a real certainty of the European Court, will be little reasonable to think that it play before the season 2024/25", affirmed the German.

Also it did emphasis in if it exists the worry that the clubs founders are expelled by the UEFA if they do not reach an agreement. "It is especular on the Justice in Luxembourg and do not want to do this. The power and the faculties that the UEFA has and exerts are not in tuning with the free competition that exists in Europe. And this is for deciding and trust and will observe all what say the European courts", aimed Reichart.

How it will be the competition?

Already of full in the practice, the executive explained that it will be an open competition. "Yes, we want to create a system that allow to the clubs grow, through the sportive merits. Open system with possibilities to dream and do it well and through sportive merit to aspire toeverything . Neither enclosed competition, will be by meritocracia", cleared.

However, also it mentioned that they still do not have designed a fixed format. "The concept of fixed square is not something that at present are contemplating. The design of the format finally has to be fruit of the dialogue, but do not have a format predefinido, the dialogue that propose is real and therefore I do not want to especular on how will be definitively. It will apply the sportive merit to all the members of this Superliga", said the germano.

Near to finalise, spoke on the possibility that the fans tire of so many 'classical' to the year. "All the contrary, since I come of the world of the TV and see audiences. I consider that it is important to stick to the youngsters to the parties in direct and with transcendence. The Madrid-Barça four or five times to the year sticks a lot and does a lot for expanding the football by the world. The football is the big sportive event of envergadura global, how many sports have this passion in the whole world?", it exclaimed.

Finally, it left the open door about the arbitration and the bet by the VAR. "A competition that organises the best parties with the best teams, will have to the best referees, therefore it is necessary to have a conversation. There are examples, as in the basketball, that in similar situations have found . Innovation is something that the European football have not enjoyed a lot in the last times and there are advances and proposals that serve to improve and change the habits", concluded the CEO.