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BARÇA NEGOTIATED WITH OTHER BRANDS
A complicated partner? FC Barcelona ends where its 'war' with Nike began
Published:23/07/2024 - 03:23h
Updated:23/07/2024 - 03:23h
Joan Laporta had announced his intention to separate from Nike to sell FC Barcelona shirts through another brand. However, a series of incidents led to the presentation of the elastic with the same company
The relation between the FC Barcelona and Nike is not an easy subject, although the president of the club, Joan Laporta and the company announced the launching of the T-shirt for the next course does some days. Previously, the maximum mandator of the Barcelona club tried desvincularse of the mark. In a first moment, the director of the sportive institution left to glimpse his intention to commercialise the elastic by means of the own mark Barça.
Act followed, began to circulate rumours on a possible agreement so that Zara commissioned of the production and sale of the T-shirts. Later, the culés would have negotiated with Cougar, but a judicial sentence confirmed that Nike will be the 'partner' of the team blaugrana until the year 2028. It fits to stand out that the relation is not good from does long and that this situation only could aggravate even more the society.
The problems between Nike and the Barça, a tale of never finish
One of the previous problems to the subject of the new T-shirt was because in the FC Barcelona were convinced that the mark had not fulfilled with some contractual agreements. Therefore, the culés would have carried the controversy in front of the justice. On the other hand, the company also suffered losses because of some decisions of the Barcelona club.
For example, the mark considers that it loses part of his gains, since Messi now does not form part of the team. Although the Argentinian star has a particular agreement with Adidas, Nike benefited because they taught to the goleador with the team. However, the company could have a new interest because of the presence of the footballer of the moment: Lamine Yamal.
Although the one of Rocafonda to the equal that the 'flea' has a particular agreement with Adidas. Recently the German company announced the launching of the boots F50 with the youngster of 17 years and the rosarino like image. Up to now desconocen the details of the agreement between the attacker of 'The Red' and the mark, but some informations aim to that the pact is on a long-term basis.
Nike does not have haste in applying the agreement
Now in the Barça want to apply the agreement of the mark what before after the presentation of the T-shirt, but Nike would be trying ralentizar the process like a form to answer him to the club by the last manoeuvres to change of company. In this context, the company expects to achieve that a change of president to future improve his taut relation with the institution.