While it recovers of his last tropiezos to sportive level, the FC Barcelona has presented this Thursday a revolution to institutional level, and is that it could change his shield from the season 2019-20. The club has rediseñado his logo to adapt it to the new times, with a modification that will have to approve the partners in the next Assembly.
It will be on 20 October when there is a verdict on the new design, that will have to put of agreement at least to two thirds of the partners compromisarios. The cúpula already has given green light to a project in which it has collaborated the company of branding 'Summa', and that frames inside the strategic plan to improve the mark to international level.
One of the big reasons of the change is the improvement of his reproduction in digital means, a channel of communication very exploded in the actuality and that it can help notably in this will of expansion. Besides, there is another key reason to follow with an evolution that would mean the twelfth adaptation from the year of foundation of the club (1899), following to which made in 2002.
The intention is to explode the mark with the terms FC Barcelona and Barça, shelving 'FCB'. This already was an idea that came rondando from does time, to differentiate the acronyms of other entities as for example the Bayern of Munich (that it also uses the mentioned FCB), and like this esquivar possible confusions or crashes between both groups.
You adjust them in the new shield of the Barça
As it can see in the image that chairs this article, the main novelty is the disappearance of the letters 'FCB'. This supposes that the Barcelona bands grow upwards and that enhance the different symbols that conform the shield. Barcelona, Catalonia, the balloon and the Barcelona flag have more weight, giving him besides a touch of modernity suppressing the black outlines that limited each one of them.
The ball, precisely, will occupy a more central position, and besides in a bottom that will happen to have seven bands to five. This adjust makes with the will to improve the contrast, and besides identify better the representative tonalities of the club, something that what more accumulates less can distinguish.