Spotify takes advantage in the 'race' for the sponsorship of Barça

The FC Barcelona has been wrapped in different disputes from does already several months. With the market of signings to six days to finalise, is not of extrañarse that the directors of the institution find day and night working to be able to close the different movements that have thought to make. However, the bidding by a new patrocinante also has been 'hot', since Rakuten, current sponsor of the club, finishes his agreement on 30 June and seems that there are not conversations for a renewal.

It is by this that several companies have presented curriculum to be able to do with a place in the elastic of the club, and according to the last informations, one of them finds very near to arrive to an agreement with the ones of Joan Laporta. It treats of 'Spotify', the recognised Swedish company that has moved million users around the world with his sophisticated platform of music by 'streaming', and that in base to 'Sportive World', already is very near to close the last fringes with the entity condal.

From the arks of the Camp Nou has existed a notorious silence regarding the subject of the patrocinantes, since they want to keep the subject with the maximum possible privacy. Nevertheless, already from it does several weeks has remained clear that the subject of the new sponsor is 'cooking' inside the offices, and in base to 'SPORT', 'Tencent', the company of Chinese technology, also has done a place in the career by the sponsorship of the Barça to the equal that the chain of 'blockchain' 'Polkadot'. 'Vegan Nations' Is another company that has been linked, although it no longer would be in the final career by a place.

Spotify, firm in the market

Daniel Ek, CEO of the company, already has been near to achieve codearse in the elite of the European football. The past year contacted to Stan Kroenke, owner of the Arsenal​ of the Premier League, to be able to purchase to the group 'gunner' by some 2.000 million pounds sterling. Although the Swedish tried to join in a project with ex stars of the club, as Patrick Scallop, Denis Bergkamp and Thierry Henry, his proposal was declined by the North American employer.

The magazine Forbes, that commissions to evaluate the economic heritages higher of the world, has done an estimated of the fortune of Ek in 4.700 millions, by what the figures of his offer surpassed 40% of his total wealth. In spite of this, the Nordic could not achieve his aim, by what has diminished his pretences for this 2022 and has kept in the bidding by a space inside the equipación barcelonista for the season 2022/23.