Barça launched the content platform for the future Espai Barça Digital

Published:20/06/2023 - 13:36h

Updated:20/06/2023 - 13:36h

The president of FC Barcelona, Joan Laporta, made the official launch of Barça Vision. A platform that will bring together all the initiatives associated with Web3, NFT's and metaverse that until now were under the Bridgeburg Invest trademark

This Wednesday 21 June, will be presented in the new museum the Barça Immersive Tour. A bet of the club to approach to the digital community of fans and fans of the FC Barcelona of all the world, especially for the Millennials, Gene Alpha and Gene Z. This virtual reality will allow him to the public put a bit inside the history of the club.

Previously, this type of initiatives were under the auspice of the company Bridgeburg Invest, but that from now on will be the Barça the one who commission . The platform will group all the initiatives that were associated to the Web3, NFT's and the metaverso. This digital virtual business will allow to follow saneando the economy of the club, that has seen struck in the last years largely thanks to the management of Josep Maria Bartomeu.

In the event expects have the presence of the president Joan Laporta and big part of his managerial board. The official presentation will be able to be still in direct by Barça TV. On the other hand, the club present this Monday his channel typical of 'WhatsApp Channel', the new functionality of the platform that allows to send notifications of direct form to the members that follow it. For the moment only it will be available in Singapore and Colombia, but expects that it soon was all over the world.

The FC Barcelona and his example of leadership in social networks

The Barça is the club that generates greater interactiveness in social networks, allowing that his fans can be to the day with his actuality. It was of the few entities that decided to collaborate with WhatsApp for the launching of 'WhatsApp Channels' and even was the only club of football that appeared in the videoblog of presentation and in the different communications to means that launched the platform.

This is a sample that the entity chaired by Laporta, follows him betting to the future and innovando day in day out to be to the avant-garde. With this new tool what pretend is to be in constant communication with his fans, since there they will be able to send texts, news, photos that are related with the actuality of the Barcelona group. These channels will appear in a new eyelash called 'Updates´, separated entirely of the chats with friends or familiar.