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Joan Laporta, president of the FC Barcelona

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The Barcelona and Rakuten walk to a renewal

Published:31/03/2021 - 18:36h

Updated:1/04/2021 - 00:02h

The new managerial board of the Barcelona, chaired by Joan Laporta, wants to follow having Rakuten like main sponsor of the picture culé

Calendar of FC Barcelona

Rakuten And the FC Barcelona have been joined from the year 2017, by what his relation has extended by almost four years. In this sense and in front of the situation that indicates that the end of the agreement between both parts wins next year, the managerial board of the club, chaired by Joan Laporta, already has begun to move , in pro to lengthen the bond with the Japanese company.

The last renewal between the Barcelona and Rakuten produced the past month of November, during which agreed the contractual extension until the year 2022. In this moment, the announcement indicated that "the club and Rakuten reinforce his alliance in a moment marked by the economic and social effects of the pandemia of the Covid-19" and that the Asian company would continue with his work of main global partner and partner global of innovation and entertainment of the Catalan entity.

However, the managerial board would have the wish to lengthen the bond between both parts, something that, as it aims Sportive World, would have been received with like by part of Rakuten. Incidentally, from the breast of the FC Barcelona would want to pose some new projects to the Japanese company, in pro to take out more benefit of the relation between both.

Rakuten And the Barcelona, with innovation in looks it

One of the new proposals that would have gone out of the relation between Rakuten and the Barcelona, for the next years, is the one of the carnet Barça Fan, an initiative that would collaborate with the end to obtain a greater economic profit by part of the bloated Barcelona around the world. The same would consist in a membresía of 30 euros to the year, that would award to the bearer a range of experiences related with the picture culé.

On the other hand, Rakuten also could begin to create centres that promote experiences resembled those that live in the museum of the Camp Nou. Besides, both parts could coincide in the participation of the Asian company in projects of the Barça Corporate, as Barça Studios and the Innovation Hub.

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