BARÇA WOULD BE EVALUATING THREE OPTIONS
The deadlines set by the club to reveal the brand that will dress Barça
Published:10/04/2024 - 19:59h
Updated:11/04/2024 - 04:28h
FC Barcelona could be close to defining who will be the sponsor of its clothing for the coming seasons. This dispute is in three possible scenarios, and it seems that the answer will be known in the middle of the year
The FC Barcelona, between the a lot of things with which has had to lidiar of face to the next season, finds in the task to determine which will be the company commissioned to manufacture his sportive clothing in the next campaigns. In spite of having a valid agreement with Nike until 2026, postponable until 2028, the relation with the American mark seems to be dilapidated. Joan Laporta argued in his moment that the company of the 'swoosh' had broken several contractual appearances, and at present the case finds in the courts.
In front of this uncertainty and considering diverse options with different marks, has arisen a debate on when the Catalan picture will give his verdict on this situation. Up to now, this interrogante seemed not having answer, but recently has informed of a possible term in which the club will give to know his decision.
According to an account of 'X' (ancient Twitter) call @memorabilia1899, Rafa Yuste, the vice-president of the Sportive Area of the club culé, has confirmed that in May will know the mark that will manufacture the new T-shirt of the FC Barcelona. Although the director did not mention any mark in particular, the source mentioned sustains that Adidas has been descartada, a decision that seems obvious considering that the signature of the 'three bands' is patrocinadora of the Real Madrid, the acérrimo rival of the Catalan cast.
[𝙀𝙭𝙘𝙡𝙪𝙨𝙞𝙫𝙚]: 𝙍𝙖𝙛𝙖 𝙔𝙪𝙨𝙩𝙚, 𝙫𝙞𝙘𝙚 𝙥𝙧𝙚𝙨𝙞𝙙𝙚𝙣𝙩 𝙤𝙛 𝙁𝘾 𝘽𝙖𝙧𝙘𝙚𝙡𝙤𝙣𝙖, 𝙘𝙤𝙣𝙛𝙞𝙧𝙢𝙚𝙙 𝙩𝙝𝙖𝙩 𝙞𝙣 𝙈𝙖𝙮 𝙬𝙚 𝙬𝙞𝙡𝙡 𝙠𝙣𝙤𝙬 𝙩𝙝𝙖𝙩 𝙬𝙝𝙞𝙘𝙝 𝙗𝙧𝙖𝙣𝙙 𝙬𝙞𝙡𝙡 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙚 𝙖 𝙣𝙚𝙬 𝙁𝘾 𝘽𝙖𝙧𝙘𝙚𝙡𝙤𝙣𝙖 𝙟𝙚𝙧𝙨𝙚𝙮𝙨 -… pic.twitter.com/aasgqxwpvx
— fcbarcelonacollection.com (@memorabilia1899) April 10, 2024
The stages that would be evaluating the FC Barcelona
In this context, it is necessary to stand out that the FC Barcelona, basing in several informations arisen in the last days, would be handling three options. The first and perhaps the most complicated to concretise would be to renew the agreement with Nike, although the club considers that the offer of this company finds underneath of what pays in the market.
The second stage would be to decant by Cougar, since it seems to have a big interest by part of the German mark in adding to the combined Barcelonan to his wallet of sponsorships of clubs of elite, where already has teams like the Manchester City, the Borussia Dortmund and the AC Milan. As it comments , the germanos would be offering an agreement with better economic conditions that Nike, but at the same time would not wish to go in in a 'war' with the Americans, since this could comport disputes that derive in millionaire compensations.
To close, exists the alternative to launch an own mark under the name of BLM (Barça Licensing & Merchandising). This option has been working to create a special uniform in commemoration of the 125° anniversary of the institution. Equally, this could serve like bridge to an agreement with Cougar and avoid any judicial process that prejudice so much to the club as to the mark.