FC Barcelona and Real Madrid try to differentiate themselves like never before

The FC Barcelona and the Real Madrid are two impossible institutions to move away the one of the another. However, the last movements of each club confirm that there is a strategy to differentiate them the more than can . In this sense, the culés are the most innovative in sending a message inclusivo. For example, the Barcelona entity is the most centred in mixing his masculine and feminine teams during events like the presentation of his equipación, as well as in his content published in social networks.

The Catalan institution also has the forward regarding the section of white mark. In the Barça are convinced that the best strategy of marketing of a club is the one who uses to his own players like models. Of this way, the fans logically find a greater connection with the footballers before that with any another person. Besides, in the quipo centre his strategy comunicacional in the world 2.0 after the twist that have given the social networks to all the previous norms to establish a relation with the public.

The social networks in the universe Barça

Now, a video viral, an image or a reel can hoard the focus much more that the media of the past. And this have assumed it in the FC Barcelona of the best way because they tackle the art to communicate to be able to reinforce his mark. The Barcelona work assuming that the networks are universal and able to have the same accessibility without mattering the dimensions of the author of the message.

Likewise, in the club chaired by Joan Laporta are conscious of the importance to create a message that generate that the fans identify with his club. For example, the managers of communication of the group blaugrana create videos like the one of the grandmother fan of the team. In the sequence of images, the woman tries to show his complicity with the players in an alone sentence: "there is something that likes me a lot of the Barça, that has to play beautiful". The message is brief, but the content generates thousands of comments and moving messages.

The Real Madrid sends a simplistic message

While the FC Barcelona tries to create a greater identity with his public, the merengues use a simpler message. For example, the institution madridista announces his news without any photography. His image is neutral and perceives that it does not exist a greater interest in generating attraction neither persuasion in his followers. It remains clear that the white team concerns more in other subjects that in presenting a message that call the attention and that was not shady.

The differences between the two teams perceive anytime as it occurred in the presentation of his respective equipaciones. In the Real Madrid used lemmas as 'eternal bequeathed' whereas the culés used an extraordinary idea by means of a sentence 'want the balloon'. In any case, the Barcelona leave clear with his message that this gesta hardly begins in front of an eternal rival that underlines the 'pride' of lucir the elastic white and defend his legacy.