Ferran Reverter has explained the strategic plan that has traced the FC Barcelona with the firm aim of enderezar the hard situation that at present lives the Barcelona club. The CEO desglosó the three key points to attain this recovery in the distinct levels in which today it is suffering the institution
The first point roots in the sportive part. The Masia will retell with the leadership that deserves, and of her will depend the future of the entity in thefield . The jump of players like Ansu Fati and Pablo Páez 'Gavi', two of the last jewels of the club, attaining his consolidation in the first team has meant an important attainment considering his short age.
Inside said sportive section, also is included the style of game. The Barcelona was recognised internationally by his good game, and the board of Joan Laporta wishes to recover this identity after years sailing by distinct styles. Likewise, the third important factor in this point is the Centre of High Performance. In the Barça have clear that in addition to talent, the club has to have the best players to physical level, nutrition and medical.
Concerning the second part of the strategic plan, which contemplates the installations, Reverter explained that they are improving a lot of terrains of game that found in conditions, that does not correspond to a club of the entity of the FC Barcelona. Another of the points is the Espai Barça. This subject is key for the future income. The combination between sports and entertainment, has to carry to the club to be of the best of Europe.
The followers, fundamental part
Generation of new income is the third key point in the mentioned plan. Reverter Ensured that the followers of all the world are a part importantísima for the future of the Barça and are looking for new ways for monetizar. "This board has a plan with credibility, that has been bought by the investors for refinanciar the debt. We have to look for the sportive excellence, medical, nutritional. The Espai Barça is crucial for our economy. Also we will have to look for new income, focalizándonos in our fans and interactuando with them (tokens, NFTs, eSports...). The Barça will go back to have the best players of the world here, no in five or ten years, before. If we do all this and apply the values of the club, the Barça will go back to the place that deserves ", explained the CEO.