THE THREE BETTED ON AN OWN BRAND FOR THEIR T-SHIRTS
Athletic, Betis and Mallorca, 'examples' for Barça if it breaks the contract with Nike
The possibility of FC Barcelona breaking its contract with Nike is gaining strength. Although the decision will probably be made next week, the rain of options to replace them has begun. In LaLiga there are several examples of how they could 'resolve'
The tension between the FC Barcelona and Nike keeps . From the club have asked that they improve the conditions of the agreement and resolve the problems -that carry time repiténdose- regarding the distribution of T-shirts. The possibility that the alliance break is taking more strength, according to the newspaper 'SPORT'. The culés expect answer of the American mark, but will act without 'contemplations'.
The aim of the directive of Joan Laporta is that, in case to produce the goodbye to Nike, was of friendly way, but are conscious that the answer will not be positive and that they can have legal and economic consequences for the club. However, they are not by the work to give his arm to twist and are looking for the alternatives for the life 'post-Nike'. The option of Cougar, as it comes commenting, has come weakening in the last days, while it has taken forces the idea to have an own mark and 'explode' the work that has come doing Barça Licensing & Merchandising (BLM), that has designed the clothes (no sportive) of the club in the last years.
The intention of the Catalans is to have a company that specialise in the manufacture and distribution of the T-shirts, that work in group with BLM. It is an idea revolucionadora by which are beginning to bet inside the club, but are not the first in setting up it. As it remembers 'SPORT', are three the teams of LaLiga that, in the 21st century, have bet by this alternative to dress : Athletic Club, RCD Mallorca and Real Betis. They are 'examples' that the culés will take in account to the hour of aventurarse with his own mark, in case of 'break' finally with Nike.
The cases in which it has to fix the Barça
The group bilbaíno designed and manufactured his clothing between 2001, when it finished his agreement with Adidas, and 2009. In this year, reached an agreement with Umbro so that it dressed to the team and the own mark separated of the sportive clothes for 'transform' his products to clothes 'daily' and some complementos related with the club. The Real Betis, by his part, had his between 2009 and 2012.
After finish the relation with Kappa, the béticos took the decision to bet by the mark 'RBB' (Real Betis Balompié), that until this moment manufactured only clothes of street related to the club. The change meant an important increase of the sales, until in 2012 arrived to an agreement with Macron so that it took the reins of the clothing. The Mallorca did it between 2003 and 2009, under the normbre of 'Reial', a mark that also arrived to dress to other teams.
