The FC Barcelona has issued an official communiqué, in the last hours, announcing that it has approved the cession of the 'title rights' of the Camp Nou, corresponding to the season 2020-21, to the Foundation Barça with the aim to invest in projects of investigation allocated to struggle against the effects of the Covid-19, so much Catalonia as in the rest of the world.
"The FC Barcelona and the Foundation Barça consider indispensable that in these moments of humanitarian crisis activate all the active available of the entity to struggle against the pandemia of the coronavirus and his consequences", prays the communiqué, by what will investigate in the research of treatments against the coronavirus or that help to counter his social and economic effects on the citizenship.
Of face to the next weeks, the Foundation Barça will initiate a process to find a sponsor that purchase the 'title rights' of the Camp Nou during a season, by an amount that will allocate to fund the projects in question to international level. It will be the first time in the history that explode the 'title rights' of the Camp Nou, since it treats of an active commercial that up to now had remained reserved for the Espai Barça.
In any case, the cession will be by a season, and is compatible with the future commercialisation of the 'title rights' of the future Camp Nou to fund the project Espai Barça, as they approved the partners of the Club in the celebrated referendum in the 2014.
It treats , without place to doubts, of an initiative that frames perfectly in the lemma of the Barça, 'més that a club', and that leaves clear the implication of the entity in the fight against the coronavirus, as well as his consciousness of the hard situation that is happening the Catalan population and to international level. We will see if, in addition to the Barça, other big clubs of Europe adopt measured like this.
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The contribution of the future buyer of the 'title rights' will serve to create an economic bottom that will divide like this: a part will allocate to a project on the Covid-19 promoted by the own sponsor, and the rest will deliver among others projects that are developed of parallel form.
The projects will be selected by a committee of follow-up composed by the first vice-president of the Club and vice-president of the Foundation, Jordi Cardoner, the responsible vice-president of the commercial area and pattern of the Foundation, Oriol Tomàs, the general director of the Foundation Barça, Mària Vallès, the president of the School of Doctors of Barcelona, Jaume Padrós, and the boss of the Medical Services of the Club, Ramon Channel. This committee in question also will commission to manage the finance of the projects through the bottom created from the gains of the sponsorship.
With this movement, besides, the managerial board of Bartomeu could dissipate of the all the last doubts and suspicions that have cernido on her, after the destituido Emili Rousaud insinuated that some members of the board had 'put the hand in the box', in an expression of which the same Rousaud arrepintió in back interviews.