Dídac Lee, the one who was managerial of the FC Barcelona and now carries commissioning of the digital area of the club during the last 10 years, considers that the project "Barça Studios" has the capacity to invoice cuantiosos income on a long-term basis, surpassing even to the generated by the own team.
It reads also it aimed in an interview with the Agency EFE that the pandemia accelerated the digital era and that in alone five years will do that the Barça invoice more than 300 million annual euros pertinent of this field. "Before the digital was something accessory and we take advantage of the digital for globalizar the mark Barça. To day of today the digital contents are a very important business for the club", aseveró Lee.
Likewise, it explained that the purpose of Barça Studios is to occupy also the field of the training, generate content for all public. Expanding the mark further of the sportive, creating content that even the small of house also can enjoy: "Somebody has asked me some time: ours distinctive competition is to do serials? As perhaps yes. The productions of Barça Studios no necessarily have to be sportive".
Reinvención Of income
The purpose of the Barça Studios is to create content no sportive. "Like this they will arrive to people futbolera, no futbolera, of the Barça and no of the Barça. LeBron James mounted his producer to announce that it went to the Cavaliers and to day of today produces series of television and shows. Some have to see with him and others no. The past year invoiceed 400 million euros", exposed Reads.
Of this way, the possible course of Lionel Messi of the team would not suppose a bajón in the income by part of the digital project, in spite of that the Argentinian star is the maximum figure of the team. "The Intention of Barça Studios is to do destined contents to the world of the entertainment and the success of many of the products will be independent of what suceda in the sportive terrain".
The 'eSports' also are in looks it of Lee: "the aim of the Barça is to arrive to the best game in the best market. The best market is China and the best game already can you imagine which is (League of Legends is the king of the eSports). Ojalá This the club can announce it in the next months", sentenced.
It is imperative that the big clubs believe new sources of entry, and the digitalisation is the most effective tool in this sense. The Barça aims to this, the reinvención of income, take advantage of opportunities of market to multiply the gains in profit of the sportive institution.