Ferran Reverter to communiqué this Tuesday to Joan Laporta his will to abandon the charge like executive director of the FC Barcelona because of personal and familiar reasons. After more than seven months doing life inside the arks of the Camp Nou, so much the presidency like the managerial board want to express publicly his gratitude by his work and dedication in front of the Direction of the club. His renunciation will do effective once the institution have incorporated a new general director.
The Catalan was appointed officially CEO on 1 July 2021 and since has comandado the new project of reconstruction of the entity beside the Strategic Plan 2021-2026. Between his attainments, reached the approval by part of the partners for the project of the Espai Barça, the restructuring of the debt, the agreement with new patrocinantes and the reduction of the mass salarial that so much weighed in the shoulders of the new managerial.
After his renunciation, Reverter has offered some words that were exposed in the official web of the Barcelona. "It does almost a year decided to leave Germany and go back to Catalonia by familiar reasons and shortly after accepted the challenge that offered me the president Joan Laporta to direct the executive area. These months have been exciting and appreciate to the president his confidence and, especially, his enthusiasm and capacity of leadership so that the Barcelona explain in these moments with a managerial team of first able level to go back to position to the Barça like world-wide leader. Personally I have put a big effort and dedication during these months, but now want to centre me in the purpose by which went back to Barcelona, that is to devote more time to personal and familiar projects", affirmed the also ex executive director of Average Markt Saturn.
The agreement with Spotify would be the cause
According to an information of 'The Vanguardía', the discrepancies in the new agreement of sponsorship of Spotify would be the true reason whereby Reverter has abandoned his charge inside the club. His exit has produced in the previous hours to that do official the union between the Barça and the company of 'streaming' Swedish by 280 million euros in three years. This agreement will include the esponsorización of the elastic Barcelona of the so much masculine teams like feminine of football, his clothings of training and the 'tittle rights' of the Camp Nou, what allows to the sponsor put his name in the stadium.
The Catalan employer was one of the first signings that did Laporta when assuming the presidency of the club in March of 2021. Previous to his charge inside the Sportive City Joan Gamper, was adviser and delegate of Average Markt Saturn, a group of electronic distribution of consumption. It arrived to replace the charge that left Óscar Grau when finishing the period of Josep Maria Bartomeu.