The next 24 January 2021 will live a moment historical in the breast of the FC Barcelona. Because of the effects of the pandemia of the coronavirus, the doors of the Camp Nou will not be able to receive to the voters that visited the enclosure to stamp his signature to decide the course of his institution.
Considering these conditions, the precandidatos will have to establish an effective strategy in the social networks. Any of the nine confirmed already attended to the appointment with an important impact, whereas others will have to open step between the other to give to know.
By his experience like ex president and by his jump to the politics, Joan Laporta appears with the greater presence in the social networks. Sum 225.200 followers in Twitter and 41.500 in Instagram. This without explaining that the profile to give coverage to his candidature, that has 12.600 followers in Twitter and 3800 in IG. Besides, the announcement of his campaign already has adentrado in emisoras of commercial radio as 'RAC105', calando between the Catalan population.
Networks and media
Because of this context, the use of promotions, advertising in social networks, web pages and media will play a paper determinant in the course of the elections. With the end to avoid to the maximum the face-to-face acts, this is the most effective form to arrive to the greater quantity of public and give to know his candidature and his project in the leadership of the Barça.
Joan Laporta was one of the precandidatos that more took in oficializar his presence in the comicios. But afterwards to exhibit his project and plan, has not rested. It has conceded glimpsed to Catalan means: 'Què t'hi jugues' of the Chain BE and also in Catalonia Ràdio. They have not been missing the interviews in national means: 'The Crossbar' of the Chain COPE and also in the newspaper Sport.
Likewise, it has cost of Facebook and Twitter to promote the usual contents of his candidature. These platforms generate more traffic to his web page, which serves to cultivate the loyalty to his voters. It has been able to see advertising of his campaign in Apps of football, like FútbolFantasy, and even in radial stations. Definitely, the advisers of campaign of Joan Laporta have not lost the time in the advertising field. And this can notice of here to a month and half.