OFFICIAL! Barça closes an important sponsorship agreement

This Tuesday 13 December has begun a new stage for the FC Barcelona. The Barcelona group and 'WhiteBIT', the platform of exchange of criptomonedas more important of Europe, have stepped forward to concretise a new agreement of sponsorship of face to the future.

Both institutions already had worked in a possible union during the summer, since the aim of the Ukrainian company was to do with the sleeve of the T-shirt of the first team after 'Beko' left to announce in her around the middle of 2021. However, although it obtained the seen well of the department of mark of the club, there was not any agreement because from the dispatches were not of the all clear with the solidity of the active digital.

Now that all the fringes have been resolved, the social networks of the Barça have done official his union until 2025, ensuring that it will be an association that will promote the commercial strategy of the club so much inside as out of the terrains of game. 'WhiteBIT', a similar company to 'FTX' or 'Binance', will turn into 'partner' of the club in the category of 'Cryptocurrency Exchange', implementing a series of conjoint activities to gather to the industry cripto and to the professional sport.

Added to this, the platform will obtain right of association with the first teams of masculine and feminine football, as well as the teams of basketball, handball, hockey skate and five-a-side football. Between the planned actions during this new union stand out the creation of digital contents and the apparition of the mark in the screens of the Spotify Camp Nou during the days of party.

The FC Barcelona and WhiteBIT sign an agreement of global sponsorship for the next three seasons 🤝 @WhiteBit

— FC Barcelona (@FCBarcelona_is) December 13, 2022

Executive statements

The vice-president of marketing of the Barcelona, Juli Guiu, has given his point of view about this new alliance. "It pleases us announce this new sponsorship, a sample more than the commitment of the club with the innovation. Besides, it treats of an association that will help us to be followed growing and developing our strategy of global commercial expansion, reinforcing even more to the club and keeping us a referent in an increasingly competitive field", aimed.

By his part, Volodymyr Nosov, executive director of 'WhiteBIT', also left some words on this new step. "The start of our warm relation with the legendary Barça like partner official of 'Cryptocurrency Exchange' is an important step for the group of the community, and for us also is a big pride and responsibility. We dream, and we dream to the big, therefore, are safe that ours cooperation will contribute a new experience of use of criptomonedas, his accessibility and comprensibilidad for all. From the first days, have inspired us to approach the future and establish a new level of integration of the solutions cripto in our lives", concluded.