The Spotify Camp Nou: From the seat to the digital world, a new experience

The Spotify Camp Nou, the largest stadium in Europe, is not only being physically renovated but is also transforming into a global benchmark for technology applied to sports and entertainment. With a capacity of 104,600 spectators and countless digital innovations, FC Barcelona aims to offer its fans an experience that goes far beyond what is traditionally expected from a stadium.

Technological revolution from the seat

One of the most notable innovations will be the ability to purchase food and drinks directly from the seat. This convenience is made possible thanks to the implementation of an advanced technological platform that, through real-time data analysis, offers fans a fully personalized experience. Stadium purchasing services will be quicker and more accessible, improving the comfort of every visitor.

Additionally, fans will be able to check product availability at the official Espai Barça store, allowing them to buy jerseys and other items without missing the excitement of the match. This will be possible due to the infrastructure being built, where data analytics and cutting-edge connectivity will allow understanding of user preferences and offer a smoother experience.

An immersive experience through technology

The Spotify Camp Nou will also be a pioneer in integrating virtual reality and gamification into the fan experience. The new facilities will allow attendees to immerse themselves in a digital world with interactive experiences through the stadium's videoboards, where they can enjoy exclusive content, view replays, real-time results, and other special events such as concerts. This innovation will bring fans closer to the spectacle, whether it's football or other events, offering a unique immersive sensation.

The connectivity of the future: 5G and beyond

Thanks to collaborations with companies like Orange, the stadium will feature an advanced 5G network that will guarantee maximum connectivity both within the stadium and throughout the Espai Barça. Additionally, data centers have been installed at the stadium itself and at the Palau Blaugrana, which will provide a robust technological infrastructure to optimize the user experience, offering quick and secure access to exclusive content in real-time.

The introduction of Barça Mobile, the club’s new telecommunications brand, will also facilitate a constant and smooth data connection, with mobile phone services, fiber optics, and advanced connectivity for all fans visiting the stadium.