Lamine Yamal has shown that, little by little, beyond developing as a truly outstanding player, thanks to his stellar performances with FC Barcelona and the Spanish national team, he is also becoming a true marketing icon. He has positioned himself as the footballer of the moment with a promising future that several brands wish to have as their advertising face.
In this regard, one of the top international brands that managed to 'sign' Lamine Yamal was none other than Adidas, a company synonymous with sports apparel that sponsors top athletes not only in football but in various disciplines. The German brand succeeded in becoming the sponsor of the 17-year-old forward earlier this year.
On the other hand, this move represented a true blow to Nike, a major rival of the three stripes brand. Why? Because Lamine Yamal already had a connection with the American brand from his time at La Masia. However, now that he has reached the elite level, that connection has been ultimately dissolved.
A noteworthy detail is that Adidas appears to be in a position to highlight Lamine Yamal as one of the major stars available in their sponsorship portfolio, alongside other 'cracks' like Leo Messi, who is currently perhaps the main emblem of the German company, closely followed by Jude Bellingham. They are starting to include him in some campaigns and gradually granting him the role of a reference point earned with each standout performance on the field.
Lamine Yamal, edging closer to becoming Adidas' star player
Now, as reported by the 'Footy Headlines' website, Adidas is gearing up to position Lamine Yamal as their next star athlete. Becoming the flagship player of the German brand will undoubtedly be very beneficial for the '19' culé. Why? By taking on this stellar role within the three stripes brand, he is likely to soon start reaping benefits in the development of his personal brand.
This would include aspects like having his own logo, just as seen with Leo Messi. Additionally, they could design his own boots and collections, giving him an authentically exclusive aura as a player destined to become the top brand ambassador, at least in the football realm, once the 'Albiceleste's' number 10 hangs up his boots.