Facebook invests 90 millions in the rights to issue LaLiga in Asia

Although it seems that in occasions is a market reserved to the clubs, the international expansion offers big possibilities also to the competitions, and LaLiga has put hands to the work with a little usual movement. The newspaper 'The World' confirms that the Spanish championship has arrived to an agreement with Facebook, whereby the social network will issue all the parties of free way in the Asian continent.

Several sources encipher the investment of the American company in near of 90 million euros, that will serve him to be able to offer the 380 meetings of the competition during the three next seasons. India, Afghanistan, Bangladesh, Bután, Nepal, Maldives, Sri Lanka and Pakistan will be the countries in which will carry out these transmissions, in the first pact of these characteristic that the company of Mark Zuckerberg has sealed out of United States.

Further of the críquet, the sport with more thrown in this zone of the planet, the football is a market in promotion, something that observes especially with the interest in the Premier League, a more traditional habit, but especially by the increasing wish to consume other competitions, between which begins to show the Spaniard.

"We had to renew the agreement and one of the agents that stronger bet was Facebook, that added to the traditional operators. It is a grata news by what supposes like possibility to approach us more to the fans of LaLiga there. In the subcontinente Indian the social network has almost 350 million users, many of them interested in football", explains to 'The World' Alfredo Bermejo, director of digital strategy of LaLiga.

Barça, Madrid and Athletic, big catchwords of LaLiga

In this plan on a long-term basis, that began with the conquest of China and now would be heading to the Indian, has an important weight the big Spanish teams, those that to end of accounts have more visibility to international level. Although every time they are more those that try to look for new opportunities in other markets, FC Barcelona, Real Madrid or Athletic are a catchword of maximum level.

The good paper of the Spanish football in the international championships, besides, can suppose a big push in the processes of expansion, an appearance that no longer only limits to the big. Groups like Seville or Valencia have been referents recently, and look forward to to continue with the tendency in the next years.