Speaking of Leo Messi is undoubtedly speaking of one of the best, if not the best, footballers in history. A player who will always be remembered as a legend of FC Barcelona, where he scored 672 goals and provided 303 assists in 778 matches. He is also an icon of the 'Albiceleste', with 109 goals in 187 matches. Absolutely remarkable.
However, recently, the name of the Argentinian has emerged in a very different context from football, as 'La Pulga' has ventured into the world of entertainment and audiovisual content production. Through his social media (@leomessi), he has announced his new project that he will develop alongside 'Smuggler Entertainment', titled '525 Rosario', in homage to the area of Argentina where the '10' is originally from and the number of the street where he used to reside. This project is presented as a global content production company.
In the audiovisual material shared on the social media of Leo Messi, he can be seen expressing: "Welcome to 525 Rosario," followed by shots showcasing what the production company offers: commercial production, sports events, film and television content. This concludes with a message from former FC Barcelona player promising "spectacular things."
Leo Messi delves into his new business venture
In the same vein, in statements to the magazine 'Variety,' Leo Messi elaborated on the nature of the project and expressed his high expectations for this new business venture. "Entertainment has always been a passion for me, whether on the field or in other areas. I am truly motivated by the opportunity to continue the project we created with Smuggler Entertainment and expand it even further to create content and experiences on a global scale through this new company," he remarked.
It is also highlighted that the project will be "the ultimate symbol of his roots, reinforcing family and community values, which are core principles of the company," as announced. Likewise, the new company "will embody the attributes of innovation and teamwork associated with Leo Messi, while advocating diverse perspectives for both the Latin and Hispanic community as well as their global audience at large."
Furthermore, the Messi family stated in a release that: "Our goal remains to inspire and connect with people worldwide in a completely new way, and we are eager to embark on this adventure. We aim to continue advancing in the entertainment industry, bringing new initiatives and globally-reaching productions through innovative storytelling, programming, and experiences."