Cristiano Ronaldo will continue being the image of Bank Espírito Santo
Cristiano Ronaldo will continue being the image of Bank Espírito Santo
Published:9/08/2014 - 17:19h
Updated:9/08/2014 - 17:19h
Cristiano Ronaldo has been the image of the Bank Espírito Saint of Portugal from 2003, till lately the third bigger of the country. The last banking product that promoted the forward of the Real Madrid was an account of saving, Explains "it Performance CR7"
A hole in the accounting of at least 1.500 million euros has carried to the government luso to have to rescue to this bank. The operation, with a cost estimated of 4.900 million euros, has divided the bank in two entities: one with the best active, called Bank Novo, and another with all the active toxic, that conserves the original name of the entity. Between the products of the good "bank" is the account that promotes Cristiano Ronaldo, as well as his advertising agreement.
The forward madridista has not manifested the intention to terminate the agreement with the new entity. His image has been key to increase the number of customers of the Bank Espírito Saint in Spain, with advertising campaigns like the one of the year 2009 in which it dared to sing.
