BARÇA And MADRID ARE IN THE 'TOP 3'
LaLiga 'flies' high! The most valued Spanish clubs on the football planet
Published:19/07/2024 - 17:11h
Updated:19/07/2024 - 17:11h
Although financially most LaLiga clubs have been far from being able to compete against Premier League teams for years, two Spanish teams are among the three most economically valued in the world
The mark of club of football Real Madrid, with a value of EUR1.700 millions, goes back to position leader in the ranking Football 50 2024 of Brand Finance, independent consulting leader in value of mark. The ranking annual values the marks of clubs of football more valuable and strong of the world. With this, Real Madrid no longer is only the mark of club of football stronger, title that already possessed in 2023, but besides the most valuable of the world. FC Barcelona achieves the third place with a value of EUR1.500 millions.
The last report of Brand Finance on the most valuable marks of the world-wide football reveals a panorama varied but promising for the Spanish clubs. In some highly competitive surroundings, some clubs have showed a remarkable growth, consolidating his position in the global elite of the football.
The Real Madrid CF tops again like the most valuable mark of the world, leading no only between the Spanish teams, but to global level. The club has experienced an impressive growth of 16% in his value of mark, reaching the EUR 1.700 millions. His index of fortress of mark (BSI) of 96.26 reaffirms his dominant position. The Real Madrid has kept his importance thanks to yielding agreements of sponsorship, as the one of Adidas, and to the renewal of the Stadium Santiago Bernabéu, what promises to improve significantly his commercial income. In the field of the sustainability, the club has implemented diverse initiatives to reduce his footprint of carbon.
The Barça keeps on being 'top' in spite of his crisis
The FC Barcelona, by his part, keeps a solid presence in the third global place, with a value of mark of EUR1.500 millions and a growth of 12%. In spite of the recent financial challenges, the Barcelona has kept important agreements of sponsorship, including his association with Spotify, and advances in the project Espai Barça, focused in the energetic efficiency and the environmental sustainability of the Camp Nou.
The Athletic Club of Madrid, although it has descended a position until the 13º place, keeps on being the third Spanish club more valuable, with EUR519 millions. The Athletic has consolidated his position with solid agreements of sponsorship and a stadium, Wanda Metropolitan, recognised by his sustainable design and energetic efficiency.
The Athletic of Bilbao has been the positive surprise, rising 9 positions until the place 35, with a value of EUR125millions and a growth of 11%. However, other Spanish clubs have confronted challenges, like the Seville FC, that fell 7 positions until the place 32, and the Real Betis, that retreated 5 positions to the place 39.
Valencia CF attained to keep relatively stable, going down only a position to the place 48, although his value of mark decreció 11%. Finally, Villarreal CF experienced the most pronounced fall between the Spanish clubs, descending 14 positions until the place 50, with a decrease of 32% in his value of mark.
"They exist doubts on if the Spanish clubs will be able to follow the rhythm of the Real Madrid. The signing of Kylian Mbappé by part of the Real Madrid, together with the presence of the favourites to the Balloon of Gold, Jude Bellingham and Vinicius Júnior, consolidates even more his command. The question keeps on being if these big stars will be able to benefit to the team or create a crash between big players" comments Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and Sudamérica of Brand Finance.
The Premier League, the most represented of the 'top 10'
The Premier League English has the greater quantity of clubs (17) that appear in the ranking Top 50, as well as the highest value of any league, with EUR8.100 millions in front of the EUR4.500 million LALIGA second. Six of these clubs appear in the top 10, with the Manchester United FC (value of mark increased 3% until EUR1.400 millions) and the Liverpool FC (value of mark increased 1,5% until EUR1.400 millions) keeping the positions 4ª and 5ª respectively. The Arsenal FC, the Tottenham Hotspur FC and Chelsea FC keep the places 8º, 9º and 10º, respectively.
The French giant Paris Saint-Germain FC (PSG) (value of mark increased 7% until EUR1.200 millions) has fallen a position in general, situating in the 7º place, with the German club FC Bayern Munich (value of mark increased 12% until EUR1.200 millions) advancing slightly in the 6º. It fits to stand out that it expects that the course of the superestrellas world-wide Messi, Neymar and Mbappé affect to the commercial perspectives of the club, what could carry to a reduction of the sales of merchandising, a decrease of the values of sponsorship and a possible decline in the commitment of the international fans. Said this, the strong performance of the PSG in the field follows promoting his global reputation, underlined by a considerable increase in his punctuation BSI until 86.2/100.
The club of German football Bayer 04 Leverkusen (value of mark increased 72% until EUR333,6 millions) experienced the greater increase of value of mark in the table, as well as a significant increase of 9 points in his index of strength of mark until 70.5/100. The club reached historical milestones in 2024, winning his first title of the Bundesliga and the Glass of Germany. These attainments have promoted the image of mark of the club, obtaining high punctuations for being ambitious, play a thrilling football and have a base of fans been mad about. The club also obtains a high punctuation for being very managed, reinforced by the leadership of the ex footballer Xabi Alonso. The club will play in the Champions League the next year, what will promote even more his exhibition and income, and will help to consolidate a legendary period in the history of the club.
