Amazon will do a big offer to the authorities of LaLiga

As it has been able to know Culemanía, the company property of Jeff Bezos is decided to do a substantial offer to be the one who issue the Spanish football matchs the next season. At present the patronal perceives by three years 3.421 million euros: 2.940 credited by Telefónica and 481 by the company of Jaume Roures for the broadcast in the bars and commercial venues.

Far to accuse the crisis of coronavirus, Amazon finds in a moment cusp. In March of 2021 won 8.107 million dollars, more than the triple of the 2.535 millions that won in March of 2020. They go out reinforced of the pandemia and few could hold him the pulse in the television battle that in recent years has gone diminishing.

After the summer will reactivate the career by the rights of broadcast of the League by the next three seasons (2022/23, 2023/24 and 2024/25). The agreement with Movistar Plus and Mediapro will expire and with this will come a new fight where expects that it carry his part Amazon Prevail Video, the audiovisual division of the North American corporation.

Relations the League-Amazon

The president of LaLiga Santander, Javier Thebes, knows that said agreement is of the few alternatives that has LaLiga to solve the deficit of 2.000 million euros that has generated the pandemia of the coronavirus. Something that has not doubted in admitting clearly. "If no innovamos, will confront us to a problem. It is necessary to do something different, that encourage to the market. There will be four roads to go in in the business. Possibly it can go to the negotiation by other systems of different distribution".

Knowing what are used to to do other leagues to sell packages of concrete parties with exclusivity, as for example it does it the Premier League; no descarta that this arrive to implement by part of the league of Spain. In fact, this season, the famous day of the Boxing Day only transmitted it Amazon Prevail Video, unlike the rest of the days ligueras.

Previous agreements

Also with the eye in the British islands, Thebes closed an agreement with Amazon in February to issue the League the next and what remained of this season. "It has turned into an active very notable of the world of the sport in little time", aimed Thebes in his moment. The parties can see in said platform by 6,99 pounds to the month.

In addition to the already mentioned agreement, already had closed with the North American signature other collaborations. In his platform also see original documentaries and with the stamp of the competition like the ones of Fernando Torres, Sergio Bouquets, the two seasons of Six Dreams among others.

More agreements with Amazon

At the beginning of April, the authorities of LaLiga Santander tried innovar in the sportive transmissions with Mediapro and Amazon. The derbi between the Real Sociedad and the Athletic Club could see in Spain of free way through Twitch and narrated by Ibai Flat.

The company of Jaume Roures, that had the rights of broadcast, yielded them for this format. The paper of the company of mail was key, as they are proprietary of the platform of stream, that purchased by 970 million dollars seven years ago.