It grows the uncertainty: it Initiates the difficult research of sponsors without Messi

The game of Lionel Messi has meant an earthquake to sportive level, sentimental and mediático for the FC Barcelona and his fans, but his course of the club of his life can comport a lot of other headaches for the Barcelona entity, like a strong decrease of the commercial income if it does not achieve to establish a solid strategy.

"From now, to keep to the sponsors will have more importance the competitiveness of the team that the names, but is evident that the goodbye of Messi will have consequences to level of sponsors for the club", has explained Marc Ciria, expert in the finances of the Barça and general director of Diagonal Investments.

"Now they have to win Champions League. No longer it will cost with a face as up to now. The sportive performance will be key to remain with the sponsors. Messi contributed them a relate and now have remained without him. It is necessary to bet to half term by other emblems gone out of The Masia like Ansu Fati, although they do not arrive to the level of Messi", added

Contribution of the sponsors

At present, the sponsors contribute a total of 180 million annual euros to the Barça and the intention of the managerial board of Joan Laporta was to keep in this figure during the first two years of mandate for, from the third, try surpass the 200. Now, with the course of Messi, that generated a third of the direct and indirect income of the club according to several studies, these forecasts have complicated .

Rakuten

Belt Ajram, one of the managers to close the agreement with Rakuten in 2016 and the responsible maximum of the area of sponsorships of the candidature of Laporta, explained in an interview with that the discount until the 30 million more variable euros of the course 2021-2022 answered "to the uncertainty of Rakuten respecto the future of Messi". However, the time is against. Nike, the mark commissioned to make the clothes of game of the Barcelona team, has put like deadline the month of October to know the one who will be the new main sponsor of the T-shirt from July of 2022.

Depay Earns importance

"Up to now when it negotiated with a sponsor the shield of the Barça was Messi. Now it will have to be it the club, although it is trying of fast way that Memphis Depay lame importance in the short term in this sense", said Ciria. "If Messi sold 8 of each 10 T-shirts of the Barça, in the best of the cases Depay could sell 5 and avoid that the fall of the sales of Barcelona T-shirts (suppose between 20 and 30 annual millions for the entity) went further of 30% in the short term", added.

Messi has 245 million followers in Instagram, more than the double that the ones of the official account of the FC Barcelona, that brushes the 100. This is an example that to world-wide level "there are a lot of fans that are more than Messi that of the Barça" and "big part of them will do of the team where go Messi", aimed Ciria.

Millionaire losses

As it has informed the consulting Brand Finance, the course of the Argentinian player could cost him to the Barça until 137 million euros in value of mark. Like this, there would be a reduction of 11% respecto the 1.266 current millions. The 137 millions would proceed especially of a fall of the commercial income of the Barcelona club, that would see reduced in 77 millions, and of the sales of T-shirts and other products of marketing, with which would leave of ingresar 43 millions.