MESSI REVOLUTIONIZES THE UNITED STATES
Leo Messi 'changing the rules' in Miami and MLS
Leo Messi's arrival at Inter Miami has completely revolutionized the world of social media. On the commercial and social side, the U.S. club has been experiencing exceptional growth never seen before
It does so alone some days that produced the official debut of Messi with Inter Miami, but from already is triumphing. Commercially speaking, his signing has caused an incredible revolution, to such point that his new club is one of which more has won followers in social networks from the moment in that it announced his contracting. In the sportive, still has a hard challenge in company of his friends to try revertir the situation of a very touched team.
The announcement of the signing of Lionel Messi converted to Inter Miami in one of the clubs that more followers has won in the social networks in the last times. In his Instagram, the American group jumped of 1 million of fanatical to the 11,6 current millions. In Spain, only is surpassed by the Real Madrid, the Barça and the Athletic of Madrid. If we speak of Brazil, only is behind Flamengo, but already surpassed to Corinthians, São Paulo and Palmeiras.
In fact, these numbers are very above the teams of the NFL, that is the main league of American football, and also upper to the ones of the groups that compose the league of baseball of United States. Precisely by all the success that has brought the arrival of Messi to United States, Bruno Brum, CMO of Agência End to End, expressed the following: "Nowadays, the sportsmen are the main connection for the youngsters interested in all the sports. It is not rare to see to people that support to LeBron beginning to be followed and support to the Lakers".
The arrival of Messi supposes an impact for the MLS
From the moment in that it gave to know that Leo Messi ficharía by Inter Miami, the club began to have attention to world-wide level. "If it expected that in social networks the growth of the club was important, but did not imagine to arrive to these levels", expressed Fábio Wolff, partner manager of Wolff Sports. The Tik Tok of Inter Miami reached the 5,2 million followers and practically triplicó the figures in relation to what had before the arrival of the Argentinian star.
The club has to think in structuring a strategic plan to keep active with new contents, thinking in the long term. It is necessary to take into account that Leo Messi is at the end of his career and Inter Miami is a relatively young team. Therefore, David Beckham will have to implement a strategy for when the rosarino decide to hang the boots and the team keep on being sustainable and attain that these new sponsors that arrived with his new players attain to remain.
