Messi and Lays agitated the just networks before the disastrous Barça-PSG

The movement mediático of Lionel Messi is so giant like his talent with the ball. Every time that goes back to the fields all the advertising world moves with aggressiveness and his figure generates income to pleasure, with marks that even do not have at all that see with the football but here are, slopes of the player of the FC Barcelona.

Lays, the mark of chip>s and official sponsor of the Champions League, went back to appear with Messi in an announcement in full frame of the eighth of final of Champions, doing a wink to the situation that lives by the pandemia and leaving in clear that although you are home, at all avoids that you feel the football.

Accompanied by Lieke Martens, player of the year in the feminine UEFA of 2017, Messi is enjoying of this that moves him, the football, doing that all a building infect of this passion each the one who from his house, respecting the distance that is necessary in the actuality.

Pogba From his training sees tempted for testing a bit of the Lays of Messi and does magic to arrive until the Argentinian, that shows risueño in front of what sucede. This announcement forms part of the campaign of the mark for publicitar the Champions masculine and feminine.

Machine of interactions

Almost 5 million visualisations has the announcement afterwards that Messi shared it in his social networks, being the first of the participants in the same that it did it. Also Lieke Martens shared it, to the equal that Paul Pogba, giving to Lays an immense platform in the middle of the complicated situation that lives in the world of the advertising.

The integration of the masculine and feminine football is a point that projects in this announcement, such as it highlighted the own Lieke, that applauded this decision and also feels happy for having been able to participate in a project beside players of the size of Pogba and Messi.

With the label of #BetterTogether, the advertising movement of Lays incentiva the integration and unification through the sport, with figures of renown in which besides, appears a Messi that it lives in the middle of contractual complications by his situation in Barcelona, without knowing if it will be still in the club or no.