It is not a secret for anybody that, from the exit of Lionel Messi in 2021, to the FC Barcelona has been missing him a 'crack' that serve of player franchise and that shoot the sales and the 'effects' of the marketing in the club. It has 'advanced' with the growth of Pedri González or Gavi, as well as with the arrivals of Robert Lewandowski or Ílkay Gündogan, but has not been the same. The culés know that they need more 'stars' to cover the absence of 'The Flea'.
Vitor Roque Can help enormously to this aim of the Barça. And it is that, although has only 18 years and is beginning his career futbolística like such, can be a machine to generate money in the next years, especially because his ceiling is very high and there is those who compare him with the impact that have had, in Brazil, Vinicius Jr or Rodrygo Goes, two of the stars of the Real Madrid.
Only it is necessary to take in account the form in which it has revalorizado in the market from his 'explosion' in the Athletico Paranaense. For the Catalans can be a quite important business and a subidón of level, especially to attract to sponsors and also fans. Renê Salviano, CEO of the agency Heatmap, has explained it recently and is one 'signal' of what can mean for the culés.
A business by 'discover' for the Barça
It has explained, in concrete, that "Vitor Roque can be a cannon of marketing... It will have to know comport, create a suitable image and, in the suitable moment, use all this to his favour" leaving clear that "his talent already is a form to attract to million fans that want to know a bit more than his day in day out". It is a warning for a Barça that it will have to know how explode his talent so that it was important in the field, but also to strategic level.
Before, Armênio Net, the one who is a specialist in sportive businesses and also partner-founder of the company 'Let's Goal', explained that "Roque was a big business for the Athletico financial and deportivamente. It was bought to the Cruzeiro by surprising values, but surrendered until the point to be traspasado (to the Barcelona) by values very high" and understands that his economic potential still is for discovering . "Neymar Has solid businesses tied to his image from does more than a decade and now see new names like Rodrygo and Vini Jr. Attracting diverse marks. I think that we go to see the true impact of the image of Roque from now, playing in the Barcelona".