The fiasco of the signing of Martin Odegaard by the Real Madrid already has a clear reason: the public relations of Florentino Pérez. Like this it has it desvelado the one who went trainer of the team merengue when the international Norwegian signed his arrival to the team of Concha Spine, in December of 2014. Ancelotti Did not bite the tongue to the "atizarle" to the maximum mandator merengue and when affirming that this incorporation only obeys to the pure marketing.
"When Florentino buys to a Norwegian footballer simply is necessary to accept it. Besides, the president decided that it would play three parties with the first team like a hit of public relations", explained the technician of the Bayern of Munich in the book "calm Leadership".
Some words that aim directly to the president and accuse him of fichar players by the advertising field and, as it has seen in his explanation, influence in the alignments of the first team. But besides, "Carletto" claimed that in any moment asked neither advised the signing of the young Norwegian player that is about to to fulfil the eighteen years of age
"It can that it was the best of the world, but to me does not matter me because never I asked it I. It was a signing product of the public relations", recognised the Italian. It fits to remember that the presentation of the player was made amid a lot of hype, as if of a galactic florentiniano treated . And now, season and average afterwards, remains clear that has been an authentic and genuine failure for the white team.