Joan Laporta, president of FC Barcelona, does not hide his ambition: he wants to see Erling Haaland dressed in Barça. For the culé president, this signing is much more than a sporting priority; It is a personal challenge and a symbol of the resurrection of Barça as a world football power.
And the Norwegian striker, established as one of the best on the planet, represents the ideal combination of power, speed and scoring instinct. At 25 years old, Haaland is not only the present of European football, but a safe bet to dominate the future. However, making his way through the Camp Nou is a monumental challenge.
A key relationship: Laporta and Rafaela Pimienta
Laporta trusts his relationship with Rafaela Pimienta, Haaland's agent, as a starting point to start conversations. The cordiality between the two could be an advantage, although it does not guarantee success.
Currently, the forward is comfortable at Manchester City, where under the direction of Pep Guardiola he has tired of breaking records in England. Furthermore, any movement would imply an astronomical figure, a major obstacle for a Barça that continues to tighten its belt after years of economic difficulties.
However, next summer will be crucial. Laporta and his team will have to work hard to adjust the club's finances and generate the necessary resources to compete in an operation of this magnitude. If it is not achieved in 2025, the president does not rule out continuing to try in the future, as long as conditions are favorable.
Erling Haaland, the ideal player for Barça
The interest of the Barça board in the Mancunian '9', of course, is not coincidental. Haaland has everything that Barça looks for in a reference forward: the ability to decide in key moments, a winning mentality and a long-term projection that would fit perfectly into the Barça project. A player of this caliber would not only strengthen the team on the field, but would also represent a commercial and media boost of enormous impact.
In that sense, Joan Laporta knows that signing Haaland would not only consolidate Barça as one of the institutions with the best squads in world football, but would also mark a turning point in his second term.
Likewise, achieving this dream would mean returning the club to the privileged place it occupied during the Messi and Guardiola era, and solidifying its position as one of the most ambitious leaders in Barça's history.
The road will be long and complex, but the culé president is determined to try. Because, as he himself assures, dreams have no limits when it comes to FC Barcelona.