Messi follows showing that his signing no only is futbolístico. We speak in key PSG because there it is, but give the same the team to the that arrived because his alone presence is inside the best movements that have done in the world of the football recently, maybe in what it goes of century.
The Argentinian offered a new sitial of honour to the Parisian club with his arrival to France and a proof is that Christian Dior, fashionable mark recognised all over the world, signed an agreement with the team to dress to the players the next two years, agreement of Messi out of the optional season that appears in the document.
The PSG will have two changes courtesy of the mark for the next 24 months, one with formal and elegant appearance, the another with a touch a bit lighter or informal. The information was offered by the artistic director of masculine collections in Dior, Kim Jones, commissioned to direct this new project.
Already from the day that knew that the agreement was total between PSG and Messi, the social networks of the club almost duplicated his followers and generated a big madness in the web, with videos virales in each one of his publications, from the presentation with the dron until the same arrival of the player to the French capital.
Total impact
The T-shirts of Messi flew of the shops so much in the installations of the club as in the other branches that has in the capital, generating the rumour that it already had reached the million of units sold, figure that denied of cutting form by part of the team and his directors.
But also other spaces suffered modifications, like the case of the token that has the club in the world of the criptomonedas, going up his price of immediate form hardly signed the agreement of Messi and generating passive gains also in this section.