OFFICIAL: Barça announces 'Prime' as a new hydration sponsor

Published:1/07/2023 - 15:14h

Updated:1/07/2023 - 15:14h

As planned for a week, Barça has confirmed a new sponsor for the hydration area, leaving aside its alliance with 'Gatorade'

In the dispatches of the FC Barcelona continue working to generate extraordinary income that allow to the club recover his economic stability. This time have focused in new agreements of sponsorship and in companies that can expand the panorama of the mark Barça to the rededor of the world.

One of these new alliances goes of the hand with the drunk 'sponsor' of the Barcelona group, that until this Friday 30 June belonged to 'Gatorade'. The area of marketing has evaluated the agreement and has decided to bet by a new mark that is causing a big impact in the youngsters that practise sport.

'It prevail' it will be new Official Hydration Partner of the Barça

Although it was a secret to voices, the Barça has confirmed in his social networks an agreement of sponsorship with 'Prevail', the drunk isotónica created by the 'youtubers' Logan Paul and 'KSI'. This agreement will join both ways during the next three seasons and his products will be able to see during the parties –in the zone of benches– and in the trainings of the first masculine and feminine teams, to the equal that in the inferior categories.

Added to this, also will occupy an important space in the changing rooms and in the installations of the Palau Blaugrana. The products of 'Prevail' have a base of water of coconut and amino acids to help to the muscular recovery, in addition to vitamins of the group B, antioxidant and electrolitos. The exhibition mediática of both will serve so that the Barcelona fulfil with the aim to expand his base of fans by different corners of the planet, taking into account that it approaches turns it of pre-season.

It is important to remember that the culés will travel to North America the next 19 July and will expand his market with this new bond of sponsorship. In fact, 'it Prevail' also it is associated to the Arsenal —that will confront to the Barcelona on 26 July in Los Angeles— and to the UFC, the greater company of mixed martial arts in the world.