Sergiño Dest, beyond football, a great marketing signing

Sergiño Dest, the possible next incorporation culé, would not be the first American in playing in the first team. Konrad de la Fuente, of Miami, armed a big stir, across the pond, after his debut with the group to the orders of Ronald Koeman, although it was a friendly. The signing of the side of the Ajax would generate even more attention by part of the North American public.

The Barça has in United States, all a project of márketing. Further to be a strategic market to grow to level of followers; it is necessary to take into account that here the 'soccer' is not the main sport and is not so developed as here, represents a project of exploitation of mark. The club would win new sponsors and would increase the number of T-shirts sold, by not speaking of the subscription of payment to Barça TV+.

From four years ago that the FC Barcelona has a commercial office in New York. It inaugurated at the same time that in Hong Kong, where the club also has nailed the eyes. In America reside 83 of the 330 million fans that has the Barça around the world and in United States live 20 millions, a big mass of public that can not be obviada.

United States, an aim of márketing

Nevertheless, the Catalan team is not the only that has percatado of the market that there is in the most powerful country of the world. Manchester City, Paris Saint-Germain, Bayern Munich and Ajax also have commercial offices in the city of New York. Instead, the Real Madrid, not even has sponsors American, while the Barça ingresa 10 millions in pertinent sponsors of the quoted continent.

Lastimosamente, this year, the team of Ronald Koeman has not been able to return to United States to do his, increasingly usual, turns of summer. Neither it seems that it go to contest the classical in The Vegas that the entity had foreseen. What is evident is that the signing of Sergiño could be a hook in U.S. and encourage to the American youngsters to inscribe to one of the 10 academies that the Barça there has.

Image of Nike

In spite of his longevous age, 19 years, the side of the Ajax is one of the proposals of future of Nike, that already has the eyes put in the World-wide of Qatar 2022, another key event to level of márketing business. The National selection of United States is gathering a generation of footballers really interesting with names like Christian Pulisic, Tayler Adams, Weston McKennie, Giovanni Reyna, Konrad de la Fuente, etc.

Dest, a signing of present and future